I'm a Lead Product Designer at a B2B payments platform working across Growth, Search and Network. I turn what I learn into moments and experiences that ship as measured experiments that improve comprehension, learnability and trust.
Subscriber Onboarding · Growth · 0 → 1
New customers signed up believing the platform could help, but many never saw enough value to stay. A short, skippable walkthrough teaches the product before asking anyone to configure it — turning onboarding from a checklist into a path.
Receiver Onboarding · Network Growth · A/B test
New receivers came to the platform to get paid, but the first-time experience answered everything except how and when. Rebuilding it around "where's my money?", payment status first, education phased, turned confusion into transactions.
Subscriber Onboarding · Growth · 0 → 1
A softening net-new funnel needed a fast lever. Building "talk to a human" into onboarding — with an honest "matching in progress" wait designed around a seven-minute routing latency — turned a cold-start moment into a repeatable booking funnel.
Receiver Onboarding · Network Growth · Concept
Letting suppliers receive their first payment before creating an account, deferring credentials until after value is delivered, instead of demanding them before.
I've been training Brazilian Jiu Jitsu since 2016. Now my 4 year old is training with me 🥰.
I love drawing, sketching and making 3D images 🎨.
Coffee packaging design for a local brand ☕